Core Tip: The development of intelligence has brought about tremendous changes in the label and packaging industry. As people's requirements for products continue to improve, whether the outer packaging is exquisite and beautiful, whether it has strong practicality has become an important factor affecting product sales. More and more businesses choose to increase their investment in product packaging and embed intelligent factors to satisfy consumers' purchases.
This segment of the label property needs to be dig deep!
Regarding smart labels, suppliers say so
Thinfilm, a global supplier of printed electronic products, calls the smart label industry a near-field communication (NFC) smart tag that integrates with cost-like products. The tag does not contain a battery, and relies on the scanning power of the smart phone to interact and pull content from the cloud. And to provide consumers with a strange digital experience.
Bill Cummings, Senior Vice President, Corporate Communications, Thinfilm "We have seen that small companies are still big multinationals, and they all have a strong interest in smart label products."
In the past 2-3 years, the industry has been exploring the best smart label solution through inexhaustible innovation and research and development. Many of these companies have achieved certain achievements. As far as Thinfilm itself is concerned, there are now over 20 customers selling our solutions in the market, and it is estimated that this number will increase again in the coming weeks or months. ”
Smart tags can enhance the consumer's shopping experience through a variety of methods. Avery Dennison, the world's leading supplier of self-adhesive label materials, operates a workshop dedicated to the development and production of intelligent solutions in Ohio. I hope that with the help of RFID and other innovation techniques, users should be able to use the functions of tracking and positioning to facilitate the transportation and management of products.
Francisco Melo, vice president and general manager of Avery Dennison's global RFID division, "The current cost is millennials. They grew up along with the formation and growth of the Internet. They look forward to pre-retrieving via mobile phones, if The products in the store have smart labels and can be used to identify walking registrations, so that consumers can know the products they want and know the product information in advance, creating a more expensive atmosphere. In the future, we will continue to increase the number of nights. R&D efforts, and enhance communication with customers, produce products that meet market demand, and achieve synergy."
In addition to RFID and NFC capabilities, Avery Dennison is also exploring the application of enhanced actual (AR) and Bluetooth technology to smart labels for use in food and beverages, cosmetics, medical supplies, and tobacco products. pleasure.
This segment of the label property needs to be dig deep!
Through the skill of the process, they have many uses.
With the growth of intelligent skills, all kinds of different types of smart labels have entered the horizons of people, bringing a lot of convenience to life and work.
Distinguish food novelty
Japanese design studio TO-GENKYO has discovered a smart label with a special coating that will change color due to changes in ammonia concentration. The smart label is placed in the food package, which can change the divergent color according to the temperature and the gas change. As a main reference index for distinguishing the novelty of the food, the consumer only needs to pay attention to the color of the label to know whether the food is novel or not.
Understand drug information
Canada’s Jones Packaging Company has recently introduced a convenient smart packaging package that introduces interactive smart labels to transform the traditional methods of purchasing long-term prescription drugs, as long as the scanning effect of smart phones is used. You can easily understand the drug information and see if it is practical.
Get location information
Smart tags with RFID technology are placed in socks to track their status, and careless little companions no longer have to worry about finding socks. In addition, the smart tag is also used on the clothing to track the number of times the consumer spends on the garment in the mall and obtain the cost data.
Pre-use content
The NFC smart tag is used to preset the coherent use. For example, such a smart tag can be placed beside the conference room door or the library building. By close to the NFC tag, the mobile phone will actively switch to the sound filling mode or the silent mode, eliminating the manual. Settings.
This segment of the label property needs to be dig deep!
$22.6 billion in market capitalization, smart label vision is vast
According to the smart label market research statement (2016-2026) shows:
In 2016, the global smart label market will have a total revenue of $4.7 billion, and by the end of 2026 it will reach a market value of $22.6 billion.
Flexographic and gravure printing techniques will dominate the global smart label market. During the guess period, the revenue of flexible smart labels will exceed $8 billion, and smart labels made through gravure printing will reach $6.4 billion. Market value.
During the entire guess period, the North American smart label market is estimated to account for more than 40% of the total global revenue; in the Asia Pacific network, except for the local network, the smart label revenue will increase with the fastest annual compound increase rate. , reaching 18.2% at the mercy; the Western European smart label market can reach a market value of $3.6 billion by the end of 2026.
With the inexhaustible growth of Internet use, digital printing skills, and printing electronic skills, smart labels will be used more and more in the market, which also provides a new market development point for the printing industry.